Justin Goff's Private Email Training

This call will be our first of 4 calls on email copy.

Specifically, we're going to talk about how to write winning affiliate swipes, and also winning cold traffic emails.

If you're writing email copy, these calls will be a must-see.

Here are the timestamps...

- Kickoff as to what we'll be covering with email (@3:31)

- What to know before writing an email and examples (@3:57)

- Intro Q&A (@9:45)

- The goal of email (@13:01)

- Four things Justin does before an email (@15:22)

- What email is working for similar offers (@25:34)

- What Stefan does (@26:30)

- How much to sell in email vs VSL / sales page (@31:45)

- Wrapping up (@36:00)

This call will be all about how to write story-based emails that bring in a LOT of sales.

Specifically, we're going to talk about how to do this for affiliate swipes, and for cold traffic.

Story-based emails are Justin's #1 go-to email when it comes to making a lot of sales.

So we'll break down how he does it - and he's also going to share some examples of stories that have worked vs. ones that did not work.

Here are the timestamps...

- Diving into story-based emails (@3:00)

- Breaking down examples (@4:40)

- WW2 Vet Story (@6:45)

- More examples (@10:10)

- Why they work (@13:20)

- 4 parts that make a story tick (@14:09)

- How to write the story (@18:20)

- Direct Mail examples that could work as email (@28:09)

- More story examples-- nonprofits (@31:31)

- Q&A to close out the call (@38:44)

This call will be about Justin's 2nd favorite email for sales - the topical news story

Specifically, we're going to talk about writing a topical news story email for affiliate swipes, and for cold traffic.

These work like gangbusters because they tap into something that's on the reader's mind already.

Justin will be sharing 4 examples of these on the call and also going over how to write an email like this.

Here are the timestamps...

- Start getting into topical-based emails (@3:27)

- Let's look at some examples (@4:17)

- Financial offer example (@5:40)

- One of our own, Stefan's stem cell example with Trump (@7:22)

- Another example (@11:30)

- Going after things they hate (@15:06)

- How to find ideas for topical news emails (@17:19)

- A look into things that fire people up (@20:45)

- Q&A to close out the call (@27:48)

This call will be all about using curiosity and shock-based emails for affiliate swipes and cold traffic.

The curiosity/shock emails work great for the simple fact that they stand out, and they generate a LOT of clicks. 

Justin will be sharing 4 examples of these on the call and also going over how to write emails like this.

Here are the timestamps...

- Getting started with curiosity-based emails (@9:26)

- Why they work (@12:45)

- What matters most with curiosity emails (@17:09)

- Another example (@20:37)

- Summary, as well as Justin & Stefan's take on images (@21:50)

- Open Q&A (@25:40)

- Top email list advice from Stefan & Justin (@39:02)